Targeted creatives build a strong brand identity
Content is not just about copywriting; it also encompasses creative elements such as graphics, images and videos. A combination of different types of content across channels and media formats strengthens your brand message and identity. That is why we strive to collaborate across departments to develop an integrated strategy where different types of content work together to create synergy, elevate engagement and increase conversion rates.
Our team of creative specialists is passionate about producing unique creatives grounded in your specific needs and goals, as well as a deep understanding of your target audience, products and brand identity. In this way, we create creatives that differentiate you from competitors while opening customers’ eyes to the value of your brand.
Our competencies include:
- Graphic design
- Photography and image editing
- Video production
- Infographics
- Animation
These creatives come in a variety of formats and can be used across channels, depending on your goals and broader marketing initiatives. Take a look below to get an impression of how different creatives can look when produced by us.
Driven by your performance goals
Your needs and ambitions are our starting point. We tailor the production and/or adaptation of your creatives so they fit seamlessly into your strategic initiatives. We examine the entire customer journey to gain far-reaching insight into what can engage your customers, depending on where they are in that journey. On this basis, we create different types of content based on audience interests, channel selection and format.
An expert approach to creatives
We produce all creatives with a keen eye for detail and a focus on high performance. Our creative specialists are all trained in Adobe tools, ensuring professional, high-quality solutions. To give you a sense of how we can help you with creatives, here is an insight into how we typically approach a brief. This is, however, a simplified picture, as our solutions are always tailored to your needs and wishes.
Adaptation
We adapt your existing material based on our knowledge of how creatives perform best, determined by the parameters set by your goals, brand and target audience. The adaptation of creatives takes place in the following steps:
- Handover, where our creative specialists thoroughly familiarise themselves with your needs and content strategy. In collaboration with our other departments, such as Paid Social or Google Ads, we gather insights about the target audience and the ad formats you need help with.
- Adaptation, where we edit and adjust the material you have handed over to us, based on the desired formats and your goals for the effort. Here we draw on your existing visual identity, so your brand is strengthened across channels.
- Proof, where you receive the finished material in the desired formats and contexts. We can carry out language versioning and incorporate revisions based on your feedback.
Our extensive experience with businesses, combined with data on customers, digital platforms and competitors, ensures that your content is continuously optimised to the greatest possible extent. In this way, we continually evaluate which formats and visual expressions will perform best in relation to your brand.
Production
Based on a brand performance approach, we build creatives using various frameworks — what they all have in common is that your brand and performance serve as the primary benchmarks. Our typical approach to a creative production generally proceeds as follows:
- Planning, where we familiarise ourselves with your needs, strategy and budget, produce a storyboard and create a production plan. Here we work strategically with your branding, which can be used across channels.
- Production, where we produce the material. This includes set-up, lighting and sound, set design and more.
- Edit, where editing, addition of visual elements, sound design and colour grading take place. Here we integrate our insight into different channels and how to best engage the target audience.
- Proof, where you receive the finished product in the desired formats and contexts, ensuring a streamlined brand identity across channels. This is also where we carry out language versioning and voice-overs in foreign languages if you are operating in the global market. We also incorporate revisions based on your feedback.
In every production, we apply techniques from narrative storytelling and visual composition, ensuring that every element contributes to the creative’s overall objective. Through carefully planned CTAs integrated into the content, we motivate your target audience to take the next step in their customer journey. The material is continuously evaluated via key metrics such as view rates, engagement and average watch time, enabling constant optimisation.
Watch below as our creative team goes on location with our client Kalundborg Skov Park Have.
Do you need a creative partner?
Our creative specialists ensure that you realise the full potential your business holds. All you need to do is hand over the responsibility to us, and we will take you on the journey towards content that engages and converts.
