Klaviyo has just introduced a Marketing AI Agent, available on all accounts. This AI agent analyses the content on your account and website and provides you with tailored ideas for campaign emails and flows. The best part is that the ideas are delivered in English, but you can easily translate them and execute them in your own language.
What can the AI Agent help with?
The Marketing AI Agent gives you recommendations based on the data available to it. The examples here come from one of our clients' German accounts, where the AI recommends several educational content emails and an abandoned cart flow.
With this feature, you don't just get a list of ideas — you can also click "Launch", and Klaviyo will automatically build the flow and email for you. This makes it much easier and faster to get started with your campaigns, though it does of course require a little translation, as the suggestions are delivered in English.
An example from one of our clients
On one of our clients' German accounts, the Klaviyo Marketing AI Agent recommended several educational content emails designed to engage customers and inform them about the company's products. An abandoned cart flow was also suggested to bring potential customers back to the site to complete their purchase. The ideas were delivered in English, making it straightforward to adapt them for the local market and translate the content into the desired language. This means you can still take advantage of the automated recommendations, even if you operate in a different language and market.
How does it work?
When you open your Marketing AI Agent, you will be presented with relevant recommendations. These may include ideas for educational content, abandoned cart flows, or other automated email flows suited to your business. Simply select the recommendation that best fits your needs and click "Launch" — Klaviyo will take care of the rest.
How do you execute in your own language?
Even though the recommendations are delivered in English, adapting them to your own market is straightforward. Once you have selected the desired idea, you can customise the email or flow by translating the content to match your local language and tone of voice.
Benefits of the Marketing AI Agent
- Tailored recommendations: Get ideas based on your own data and website.
- Time-saving: Save time coming up with ideas for campaigns and flows.
- Easy to execute: With the "Launch" feature, you can quickly start your campaigns — then simply translate.
- Scalability: Makes it easier to expand your marketing activities without having to reinvent the wheel.
Conclusion
Klaviyo's Marketing AI Agent is a fantastic tool for businesses looking to optimise their marketing strategy with minimal effort. By using AI to generate tailored ideas and automate the creation of flows and emails, you can save time while increasing the effectiveness of your marketing efforts.
