How video creatives and emotional storytelling drove historic growth on Meta
Jewellery is about personal style, considered decisions and deep emotional connections. That is precisely why we chose, in collaboration with Jewelry by Grundled, to roll out an offensive, video-driven creative strategy in the first part of 2026. The goal was clear: the brand needed to reach wider into new target audiences, and a stronger visual bridge to consumers needed to be built.
Compelling performance across all KPIs
Revenue
Spend
Clicks to website
Video views
Cost per video view
Reach
Engagement on posts
Rather than starting a production from scratch, we took a strategic and agile approach: we took over the brand's existing raw files and source material. Through intensive post-production, strategic editing and graphic optimisation, we transformed the raw footage into high-performing video creatives tailored for Meta's platforms. The result is a historic improvement in video engagement and a significant expansion of brand reach, laying a solid foundation for continued scaling.
When we evaluate the period from 1 January to 30 April 2026 against the same period last year, we see a massive behavioural and commercial shift. Despite a controlled scaling of ad spend, the video formats have managed to significantly lower the cost of attention and drive direct sales.
The collaboration between the creative setup and Meta Ads
This case underlines the value of using video – not merely as a branding supplement – but as a hardcore performance engine that works directly with Meta's algorithm. By processing and optimising raw files into tactical formats, we achieved a range of unique performance advantages:
The algorithm rewards retention: By editing the videos with Meta's "hook rate" in mind, we managed to grow video views by as much as 672%. Because users engaged significantly longer with the content, the algorithm rewarded us with a 78% reduction in cost per view. This made it possible to buy extremely cheap and valuable attention.
Why video should not replace your stills: The Jewelry by Grundled case draws a thick line under our vision: Video can and should serve as the primary engine for building trust and reach in a market where the purchasing process is personal. But the success was created because the video effort did not replace the existing, well-functioning static setup. Instead, the videos acted as the strategic supplement that paved the way for the more tactical, graphic campaign creatives.
The videos used for Meta Ads
A scalable platform for future growth
The results from Jewelry by Grundled clearly demonstrate that the brand has cracked the code for combining brand-building with hard performance numbers. By prioritising video engagement and reach, we have not only created immediate growth, but built a massive asset in the form of data and warm audiences that the brand can leverage for the rest of the year.
For Jewelry by Grundled, the foundation is now in place: the brand is top-of-mind with a much broader audience, and we have proven that we can drive qualified traffic at a lower cost than ever before.
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Curious about how your business can use video and strategic ad design to drive similar results? We are ready to help you with everything from strategic consulting to execution.
