What is IGAP?
IGAP stands for International Growth Agency Program – a selective partnership programme from Google that only very few agencies in Denmark are part of. Searchmind was invited into the programme back in 2023, and since then we have worked closely with Google's international experts to strengthen our clients' global growth.
The programme provides access to exclusive resources, tools and market data that help businesses expand across borders. This includes, among other things:
- Market and competitor analyses
- Insights into consumer behaviour and local search trends
- Localisation and adaptation to new markets
- Website and performance analyses
IGAP is designed to help businesses understand cultural differences, local purchasing patterns and market potential – and to develop a concrete strategy for international expansion.
What does this mean for our clients?
Being part of IGAP means that our clients gain access to knowledge and insights that are normally only available behind the scenes at Google.
In concrete terms, this means:
- More precise, data-driven advice on which markets make the most sense to enter.
- Clarity on how to adapt your marketing efforts locally to achieve results faster.
- Insight into where the greatest potential lies and what should be prioritised first.
- The opportunity for smarter, faster expansion based on solid data.
Clients don't just receive recommendations – they get real, measurable insights that make international growth more manageable, far more concrete and significantly more effective.
Why has Google chosen us?
Only five agencies in Denmark have been invited to IGAP, and Searchmind was selected in 2023.
Google has chosen us because over several years we have delivered documented and consistent growth for businesses operating internationally. Google's own data shows that our work generates measurable results across markets – and that is precisely why we qualified for the programme.
As Jacob Struve, Lead for International Growth at Searchmind, puts it:
“IGAP gives us access to valuable Google insights that, combined with our experience, enable us to guide businesses more precisely towards the markets where their potential is greatest.”
Ready to grow internationally?
Are you considering scaling internationally – or do you want to uncover new growth opportunities in your existing markets abroad?
As part of Google's International Growth Agency Program since 2023, we can help businesses achieve global growth through in-depth insights, analyses and data-driven consultancy.
Contact us if you would like to learn more about how we can help your business realise its full international potential.
