At Searchmind, knowledge and learning are a continuous process. To deliver the best solutions for our clients, it is essential that we constantly stay up to date on the latest trends and tools within digital marketing. That is why we hold Searchmind Insights every month – an internal knowledge-sharing session where both internal and external experts share their knowledge on relevant topics that strengthen our work and client results.
What is Searchmind Insights?
Searchmind Insights is our monthly meeting where we bring together the entire team and invite external speakers to share insights, experiences and best practices within digital marketing. Our internal experts as well as external partners – such as our contacts at Google, clients or other industry experts – present on topics relevant to digital development.
This ensures that we not only work with the latest tools and strategies, but also that we receive valuable feedback from different perspectives, which helps us optimise our approach to clients.
Always focused on the latest relevant knowledge to strengthen our clients' performance
We keep Searchmind Insights relevant by continuously updating our content and focusing on the topics that matter most to both us and our clients. From AI-driven tools to SEO strategies, from international growth to performance marketing – our sessions are always tailored to the needs our clients face.
This allows us to make faster decisions, apply the best solutions and improve client performance across digital channels.
External and internal speakers
One of the strongest elements of Searchmind Insights is that we invite both internal experts and external speakers to share their knowledge. We have had presentations from:
- Our contacts at Google, who give us access to exclusive tools and insights that strengthen our strategy for international growth.
- Clients who share experiences about how we have helped them improve their digital marketing and the results they have achieved.
- External experts who bring new knowledge on topics such as AI, SEO, marketing automation and much more.
This blend of internal and external knowledge gives us a broad perspective and ensures we are at the forefront when it comes to the latest trends and technologies.
Topics we cover in Searchmind Insights
In Searchmind Insights we discuss a wide range of topics that help us stay up to date and optimise our solutions. Some of the topics we dive into include:
- IGAP / International Growth – what opportunities exist for us and our clients in collaborating with Google on international growth?
- Peak Season – preparing for the year's peak season with Black Days, Christmas shopping and more.
- P&L and spend share – the approach to the client's business
- GEO – the new SEO?
- How visibility in AI-driven results is assessed
- Share of Search
- Paid Social x Creatives
- Boost Performance Marketing with Klaviyo Analytics
- How to maximise your sales during peak season via META Ads with concrete initiatives
- Serverside Tracking – how to ensure better data quality and performance
- Strategic optimisation of the digital customer journey in e-commerce
- And much more
These topics ensure that we are always up to date and able to offer the latest and most effective solutions to our clients.
On Our Minds – A page dedicated to news and insights
In addition to our monthly Searchmind Insights meetings, we also keep our On Our Minds page updated with relevant news and updates on digital marketing. On this page you will find:
- Latest trends and analyses within digital marketing
- Updates on new tools and platforms
- Practical insights that can help you improve your performance
- Strategies and tips on how to leverage the latest technologies
On Our Minds is the place where we share the most current insights and news with our clients and partners.
Searchmind Insights is an important part of our work and culture. We believe that knowledge sharing is the way to achieve the best results for our clients. We are proud to deliver the latest and most effective solutions based on the best insights – and we continue to develop our knowledge in order to create even greater results.
Curious about how we can help your business optimise its digital strategy? Contact us today to learn more about how we can boost your performance.
