We are nominated in:
- Best Large Integrated Search Agency
- Organic Basics: Best Use of Search - Retail / Ecommerce (PPC) (LARGE)
- Organic Basics: Best Use of Search – FASHION (LARGE)
- ANGULUS: Best Use of Search - B2C (SEO) (LARGE)
- Dyberg Larsen: Best Low Budget Campaign (SEO) (LARGE)
- Fleggaard: Best Local Campaign (PPC) (LARGE)
- Adax: Best Low Budget Campaign (PPC) (LARGE)
- Fleggaard: Best PPC Campaign (LARGE)
In the running for best large integrated search agency
At Searchmind, we take great pride in advising our clients with a focus on creating synergy across the entire customer journey and across channels. That is why we are particularly proud to be nominated in the category "Best Large Integrated Search Agency".
This nomination represents recognition of our successful collaborations across all our service areas, including SEO, PPC, paid social, content & creative, email marketing and martech. Being nominated for 'Best Large Integrated Search Agency' demonstrates that we are among the industry’s elite in our ability to deliver comprehensive, integrated strategies that produce measurable results.
Our strategic focus on low employee churn and a supportive company culture is also a key factor.
“The stability of our teams allows us to maintain continuity in client relationships, and that is a rare advantage in an industry that has traditionally struggled to retain employees"
CPO at Searchmind, Kasper Kolaski Olesen.
The strong culture means our teams are always striving to challenge themselves and their clients in a positive way, which has led to nominations in 8 categories this year.
Improving bid strategies and leveraging data in PPC campaigns
One of the biggest challenges in the PPC space in 2023 has been optimising bid strategies in a highly competitive market. Our approach has included the use of machine learning to adjust bids in real time. This has enabled us to maximise the return on ad spend and achieve a superior ROAS.
Our work in fine-tuning and optimising clients’ PPC campaigns has not only markedly improved our clients’ visibility and ROI, but has also challenged our team to adapt to new methods and tailor their work to specific client needs.
Using machine learning for Adax
In our campaign for Adax, we leveraged machine learning algorithms to adjust bids and allocate budget in real time, maximising efficiency even with the client’s limited resources. This approach helped us exceed performance targets and achieve a significant increase in ROAS.
Nominated in: Best Low Budget Campaign (PPC) (LARGE)
Data-driven targeting for Fleggaard
Our work with Fleggaard demonstrated how data-driven strategies could revitalise a brand’s digital presence. By analysing historical purchase data and integrating it with current market trends, we targeted our PPC efforts at specific geographic areas, increasing in-store visits and online transactions with compelling profit margins.
Nominated in: Best Local Campaign (PPC) (LARGE) & Best PPC Campaign (LARGE)
Expanded market penetration for Organic Basics
With our help, Organic Basics has expanded into new markets. In 2023, we doubled their presence from 5 to 10 markets, demonstrating our ability to adapt and scale globally alongside our clients.
Nominated in: Organic Basics: Best Use of Search - Retail / Ecommerce (PPC) (LARGE) & Organic Basics: Best Use of Search – FASHION (LARGE)
Improving page speed and metadata for better SEO performance
Our SEO team has delivered outstanding results through their meticulous work, including optimising metadata and page speed via streamlined code and improved image files, creating a robust foundation for our SEO strategies in 2023.
Our teams’ thorough data analysis and strong technical skills have significantly improved organic visibility and engagement across our client portfolio.
Furthermore, they have demonstrated their ability to adapt even with limited budgets. By optimising generic search terms, improving website architecture and strategically implementing schema markup, we have markedly increased conversion rates and overall website performance.
These results underline the expertise of our SEO team and the measurable outcomes we deliver, contributing to our nominations for work with clients such as ANGULUS and Dyberg Larsen.
Nominations: Best Use of Search - B2C (SEO) (LARGE) & Best Low Budget Campaign (SEO) (LARGE)
Ready for take-off
The judges at European Search Awards place emphasis on overall strategy and how effectively the target audience is reached. Implementation and creativity are central, along with the need to demonstrate concrete, compelling results. Each campaign is examined for unique elements, and clarity of objectives and outcomes is essential.
We look forward to packing our bags and heading to the award show in Prague on 23 May, hoping to bring home one or more awards.
A big thank you to Organic Basics, ANGULUS, Dyberg Larsen, Fleggaard & Adax for a fantastic collaboration in 2023. Good luck to all the other finalists!
