Plain text emails are a simple, yet often overlooked form of email communication. While they may seem less impressive than their graphically designed counterparts, they offer a number of advantages that many email marketers miss. In this post, we will look at how you can achieve success with plain text emails.
What are plain text emails?
Plain text emails are, as the name suggests, emails without images, graphic elements or advanced formatting. They consist of text only, providing a simple and clean reading experience. Many large companies and marketers have discovered that these simple emails often result in higher open rates and better engagement.
Advantages of plain text emails
- Personal and direct communication
Plain text emails feel more personal, as they resemble the emails you send to friends and family. This form of communication creates a closer connection with the recipient. - Improved deliverability
Emails that are free of graphic elements are more likely to land in the recipient's inbox, as they do not trigger spam filters that often block emails with too many images or links. - Higher open rate
Research shows that plain text emails have higher open rates, as they appear more authentic and less sales-driven than their graphically designed counterparts.
How to create effective plain text emails?
- Keep it short and precise
One of the advantages of plain text emails is that they force you to keep communication short and precise. Recipients do not want to spend time on long, complex emails. Focus on a single message per email. - Use a personal tone
One of the best ways to leverage the strength of plain text emails is to make them as personal as possible. Use the recipient's name and write as if you are speaking directly to them. This can help build a stronger relationship. - Encourage action
Plain text emails should still have a clear call to action (CTA). This can be a simple link inviting readers to learn more, or a phone number to contact the company directly. - Test and optimise
Even though plain text emails can be a simple solution, that does not mean they are without considerations. Make sure to test your emails and optimise them for the best results.
Conclusion
Although plain text emails are one of the most simple forms of email marketing, they remain one of the most effective. By keeping your communication personal, short and precise, you can achieve greater engagement and higher open rates. If you have not yet tried using plain text emails, it may be time to consider adopting this simple yet effective strategy.
