Use AI to streamline your SEO strategy

Artificial intelligence's contribution to your SEO efforts

Before we take a closer look at the recommended tools, it is essential to understand what the technology can contribute to at a high level. The points below are a brief summary of the primary areas in which artificial intelligence can be used in SEO practice.

AI tools can, among other things:

1. Find keywords quickly and efficiently.
2. Analyse your competitors based on the keywords they use.
3. Identify relevant and interesting topics that appeal to your target audience.
4. Generate text content based on keywords and topics.
5. Identify potential areas for optimisation, including your website's speed.

These capabilities help simplify the overall SEO process, freeing up time that can be prioritised elsewhere going forward. At the same time, they contribute to an improved user experience based on a deeper understanding of your target audience, content optimisation, and differentiation from competitors. This results in a targeted SEO strategy that delivers better results. You can therefore benefit greatly from embracing AI in your efforts to take your SEO strategy to the next level.

AI-based SEO tools and plugins

You may already be familiar with some of the most popular SEO tools that use AI. Even so, it can be difficult to keep up with the development of new AI plugins that constantly optimise the work with artificial intelligence across different platforms. We provide you here with insight into some of the latest AI additions to ChatGPT, WordPress, and Shopify respectively.

Leverage ChatGPT in your SEO strategy

Since its launch, ChatGPT has revolutionised the use of AI within language models and is now an indispensable player in this field. This technology has also had a significant impact on SEO practice.

ChatGPT is an effective tool for generating and improving content on any topic, based on predetermined keywords or subjects. In addition, this tool can identify relevant keywords and help produce compelling meta descriptions that can help drive increased traffic to your website.

To create the best conditions for streamlining the chatbot's responses, it is important to tailor relevant SEO prompts for the platform. With the right prompts, you have the opportunity to make full use of it and improve your SEO in the long run, which is why we have listed some examples of SEO prompts here:

1. Find inspiration for content production. ChatGPT can generate terms that take a specific target audience and demographics into account. This could be: “List 20 blogposts ideas for someone interested in CrossFit. The target audience is males aged 25-40 and based in America”, “Output 5 keyword ideas for each of the top 10 articles” or “Output it all in a table with the first column being the blogpost idea, the second containing the 5 keywords and the third column where you define the search's intent in terms of SEO. So if the intent for the search is informational, commercial or transactional.”
2. Find inspiration for keywords. This could be: “Find 15 SEO keywords that are related to {Insert topic here}. Focus on keywords that have a commercial intent and the user is on a journey to buying products or services within the topic.”
3. Analysis of large datasets such as information on internal links. This could be, for example, what proportion of your anchor texts consist of the keywords you are targeting. Here you can analyse a large amount of data using ChatGPT's Code Interpreter, where you can upload documents.
4. Generating metadata. Give ChatGPT a list of URLs, headings, and keywords that you want to target for the given page. Then ask ChatGPT to create a table where column A is the URL, B is the heading, C is the keyword, D is the meta title, and E is the meta description.

AI plugin in ChatGPT

ChatGPT continuously develops new features and plugins. One of the most recent additions that is particularly interesting is Code Interpreter. This plugin allows you to upload documents to ChatGPT, creating a fast and efficient method for analysing large amounts of data. The tool can also generate graphs, interactive HTML documents where you can interact with the data, and much more.

Use Code Interpreter, for example, based on data from Google Search Console and/or reports from Google Analytics, and gain relevant insight into important key takeaways based on the given data.

Code Interpreter can, among other things:

• Streamline the analysis of e-commerce data, keyword data, and user behaviour.
• Generate data-driven insights for content optimisation by identifying strengths and weaknesses.
• Provide quick drill-downs on large datasets.

NOTE: This plugin is only available to ChatGPT Plus members.

AI plugin in WordPress

Another plugin worth knowing about if you use WordPress is Jetpack AI Assistant in the WordPress editor. The intuitive AI tool makes it possible to generate varied and relevant text content on demand, and helps strengthen your content creation with tailored, high-quality content. By comparison, the AI assistant works in many ways like ChatGPT, Google Bard, and Bing AI, but differs in that it is only available within WordPress. Therefore, specific, useful, and factual data and information must be verified by you.

Jetpack comes with a number of advantages that make it easier and more time-efficient to manage your content effectively.

Jetpack can, among other things:

• Generate tailored content, including full-length blog posts, structured lists, and comprehensive tables.
• Provide a summary of a selected article.
• Identify potential spelling and grammar errors and suggest corrections.
• Generate suitable and compelling headings.
• Translate the generated content into another language (with the option to choose from 12 different countries).
• Rewrite the generated content with a different tone of voice.

NOTE: You need a WordPress.com account to use the Jetpack plugin.

AI plugins in Shopify

In the same way as WordPress, you can also leverage AI in connection with Shopify using Shopify Magic Text Generation. This plugin is designed to help create well-written product descriptions, email subject lines, and compelling headings for your website.

By simply providing a few details about your product or the keyword you want to rank for across search engines, the plugin is able to automatically generate a new product description on the product page in the store admin. The description can, among other things, be based on your product attributes. Likewise, Shopify Magic can help create a consistent tone of voice across products, contributing to improved quality of the auto-generated text.

Shopify Magic can generate text suggestions in the following parts of your business:

• Product descriptions.
• Email subject lines.
• Theme editor.
• Shopify inbox instant answer.

Sidekick AI

Another feature available on Shopify is Sidekick AI. Sidekick AI acts as a chatbot within Shopify that knows everything there is to know about Shopify. It can, among other things, help create discounts, design and analyse your business, provide insights into financial trends, and edit themes.

If, for example, you are interested in insights into your best-selling products in a specific month, Sidekick AI can give you the answer. The chatbot streamlines your workflows on the platform through a wide range of options and insightful data. This data is based on more than four million online webshops that use Shopify as their platform, forming the basis for relevant and interesting insights generated by Sidekick AI.

NOTE: AI-generated plugins are only available to store owners with a Shopify subscription.

Use AI insights to your strategic advantage

For an effective and optimised SEO strategy, it is advantageous to integrate the right AI tools into your SEO work. If you already have a Shopify account or use WordPress and/or ChatGPT, it will be beneficial to leverage artificial intelligence through the AI plugins mentioned above. These tools can help optimise and strengthen your SEO efforts, resulting in improved rankings in search results, an enhanced user experience, and increased customer satisfaction.

AI brings greater precision to your ongoing work, increasing efficiency and saving time. This allows you to focus on other essential tasks and gives your brand a solid competitive advantage in the digital world.

Are you looking for a sparring partner when it comes to SEO?

We have now seen how AI can bring many useful insights to the table. What matters most after that, however, is using this knowledge in a strategically sound way. If you are unsure whether you are making the most of your SEO potential, you are welcome to contact us for a no-obligation conversation.