Voyado Acquires WasHere: Strengthen Your Loyalty Club with Digital Wallet Integration
Strengthen your loyalty club with Voyado’s new Digital Wallet integration
In an exciting development, Voyado, one of the leading email marketing platforms, has acquired WasHere, a platform that enables brands to integrate loyalty programmes in a simple way. The new feature allows brands to integrate loyalty cards into both Apple Wallet and Google Wallet, making it easier for customers to engage with your brand and receive updates.
Why this is a game-changer for e-commerce
Loyalty programmes have long been a fantastic way to build lasting relationships with customers, but traditional methods often come with high development costs and limited features. With this acquisition, Voyado has now given brands a powerful tool to send push notifications directly to customers’ phones about new loyalty points, exclusive offers and new product launches. Here is how it works:
Digital Wallet Integration: Your loyalty card is automatically added to the customer’s Apple or Google Wallet – with no app download required.
Push notifications: Notify customers when they have earned new points, or when they are near your store and can access special offers.
Seamless payment: Customers can use their digital loyalty card to pay directly from their phone, eliminating the need for physical cards.
All of this can be easily managed via Voyado’s interface, which already integrates email and SMS marketing. This integration simplifies customer communication and ensures that you can send relevant, personalised messages to your customers.
Why brands should consider this feature now
This feature not only saves money on app development, but also keeps customers engaged in a modern and convenient way. Imagine your customers receiving a push notification saying, "You've earned 50 points! Visit us today to redeem them!" – all from their phone's Wallet.
Users don't need to provide their phone number or email address, and can simply download and scan a QR code to register as a customer. That means no more losing valuable users because of a mistyped phone number or email address.
Another thing to consider is that not many people are currently using loyalty cards, which means there is a first-mover advantage to be had. Furthermore, very few people delete cards from their wallet.
This feature also offers geo-location functionality, meaning you can send push notifications to nearby users, reminding them of special offers or encouraging them to visit your store.
What does this mean for you?
If you are looking for an easy way to engage your customers, Voyado’s new loyalty programme integration is the perfect solution.
Simple sign-up: By integrating loyalty cards into Apple and Google Wallet, customers can easily sign up and start earning rewards straight away.
Engage customers at any time: Send them notifications about new points, special offers or product launches – directly to their phone.
Location-based push notifications: Send special offers when customers are closer to your store, increasing foot traffic and sales.
This could very well be the future of customer loyalty. As things stand, Klaviyo has not integrated such a feature, but it is likely that we will see something similar in time. This feature could be a major advantage for brands that want to stand out and engage customers in a more personal and effective way.
Conclusion
With Voyado’s new integration, you have the opportunity to offer your customers a loyalty programme that is just as modern and straightforward as the technology they use every day. From push notifications about new points and exclusive offers to geo-location-based messages that drive foot traffic, this integration opens up new ways to communicate with your audience and keep them loyal.
It is time to consider implementing a loyalty programme that works and gives your customers personal, relevant and convenient ways to interact with your brand.
