222% Revenue Growth on Google Ads: How to Scale E-commerce with a Focus on Profit Over Volume
Aarhus Bad & Fliser already held a strong market position. Performance was stable, but lacked the gear shift needed to truly scale growth. The challenge was the classic growth trap for e-commerce: How do you scale revenue significantly without simply increasing ad spend at a correspondingly unprofitable rate? Since renovating a bathroom, for example, involves major considerations and lengthy research, the risk of budget waste on broad, non-committal searches was considerable. The goal was therefore crystal clear: Google Ads needed to be transformed from chasing generic traffic and click volume to being optimised towards the specific products, campaigns and searches that moved the real bottom line and maximised the value of every single ad pound.
