Linkbuilding
Every link has a purpose, because the analysis comes before the order
Link building with a focus on performance
Links from other websites are still one of the key factors determining who Google shows at the top. But it's not the number of links that makes the difference. It's whether they come from the right places and point to the pages that actually drive revenue.
At Searchmind, link building is an integral part of our SEO work. Technical SEO and content get your pages ready to rank, and link building gives them the authority needed to reach the very top. We always start with an analysis of your pages and your competitors, so every link serves a purpose.
Global Search Awards
Winner 2026 & 2023
Global Search Awards
Finalist 2022-26
European Search Awards
Finalist 2022-26
Shopify
Partners
What is link building?
A link from another website to yours is a recommendation. When a relevant and trustworthy site links to you, it tells Google that your content is worth showing. Link building is the work of earning those recommendations so the right pages on your website gain more authority.
The impact goes beyond rankings:
- More authority for the pages that need to sell, such as categories and services
- Google finds and understands your pages faster
- More places where your brand is mentioned and recommended
How to furnish your patio so it lasts for years
Teak is still the most durable choice for outdoor use. If you want to see a wide selection, we have taken a look at teak garden furniture, where both tables and chairs can stay outdoors all year round.
Remember to treat the wood once a year to help it retain its colour.
The link points to your category pageTeak garden furniture
Teak dining tableView product
Stackable garden chairView product
Teak lounge sofaView productjeresbutik.dkTeak garden furnitureWhy links still matter
The largest open analysis of the relationship between links and rankings points in the same direction: the top results have more links.
more backlinks the result in position 1 on Google has on average, compared to positions 2 through 10
of all pages in the analysis had no backlinks. If your competitors also have none, a few quality links can make a big difference
The most important work happens before a link is ordered
It is easy to acquire links. It is difficult to acquire the right ones. A link to the wrong page, from the wrong site or with the wrong text makes no difference at best. That is why we always start with the analysis and spend most of our time there.
What we answer first
- Which pages on your website provide the most value when they gain more authority
- Which competitors you are up against, and whether they have many, few or no links
- Where competitors' links come from, and which types of sites work in your industry
- Which links make sense for you, and which you should avoid
What you get out of it
Links are directed towards the pages that need to convert, so the authority lands where it can make a difference to revenue.
Every link is a recommendation from another website. The more relevant places that mention you, the more credible you appear — both to Google and to your customers.
Because the analysis comes first, you don't spend budget on links that don't move the needle. You know exactly why each link was chosen.
How we work with link building
A link only counts once Google has found it
An article with a link to your website only makes a difference if Google has found and indexed it. That does not always happen automatically. That is why we follow up on every single link after it has been implemented.
We check that the article is live, that the link points to the right page, and that the page is indexed. If anything is missing, we take action. Finally, we connect the links with changes in rankings and traffic for the pages they point to.
- OrderedBased on the link planWeek 1
- PublishedArticle and link checkedWeek 2
- IndexedGoogle has found the articleWeek 3
- MeasuredImpact on the target page is monitoredOngoing
Link building is part of your SEO
Links work best when the foundation is in place. If a page has technical issues or thin content, it will not get the full value from the links pointing to it. That is why we approach link building as part of the overall SEO effort, where technical SEO, content and authority are prioritised together.
It also means that the same SEO team that knows your website decides where the links should point.
SEO that drives revenue
Technical SEO, content and link building combined in one effort, measured by revenue rather than rankings.
Meet the Link Building team
Director of Owned Media
Karsten Hansen
SEO Specialist
Anders Kunnerup
SEO Specialist
Mette Pej Stensballe
SEO Tech Lead
Alexander Sass Achenza
SEO Specialist
Andreas Seiling Petersen
Shall we take a look at your link profile?
Book a no-obligation meeting. We'll base our review on your data and your competitors, and give you an honest assessment of whether link building is the right next step for you.
Book a meeting
Let's have an honest talk about your business
We skip the big agency gestures and look at your real data instead — to see whether a collaboration would actually make sense.
- 30 minutes, no obligation. The meeting is free, and you commit to nothing.
- We start from your data. We look at where you are today, and where we see the biggest opportunities.
- Online or at our office. You choose — and you don't need to prepare anything.
Who will you talk to?
One of our advisors, who knows your channels and can give an honest picture of where the potential lies. No sales pitch — just a conversation about your opportunities.
How it works
- 1 Pick a time that suits you
- 2 Get a confirmation email with a link to the meeting
- 3 We meet and talk through your opportunities
Frequently asked questions about link building
Yes. Google has played down how much weight links carry in their own descriptions, but large-scale studies still show that the top-ranking results typically have more links than the rest. Quality and relevance now matter more than quantity.
Because that's where the difference is made. A link to the wrong page or from an irrelevant site makes no difference. The analysis reveals which pages have the greatest potential and what it takes to outrank the competition.
It depends on the industry, the competition, and your starting point. A link must first be indexed before it counts, and after that it typically takes some time before it shows up in rankings. We follow up continuously and keep you informed of what we see.
That's one of the questions the analysis answers. If competitors have few or no links, a handful of quality links can make a big difference. If they have many, a longer-term plan is required.
It can, but the effect will be reduced. Links deliver the most value when the pages they point to are technically sound and have strong content. That's why we recommend viewing link building as part of an overall SEO effort.
We evaluate every site before we use it: relevance to your industry, quality, traffic, and whether the site is indexed itself. We also monitor anchor texts to ensure the profile looks natural.
