What is Google Analytics?
Google Analytics is Google's free tool for analysing your website. In Google Analytics you get data for in-depth analysis and measurement of KPIs and more about your website visitors.
Google Analytics provides valuable data and insight that is essential to your digital strategy and online success. Which is why Google Analytics is, and absolutely should be, on every marketer's and e-commerce professional's go-to list of tools.
What does GA stand for?
GA is an abbreviation most commonly used in the digital world, standing for Google Analytics.
What can you see in Google Analytics?
The purpose of Google Analytics is to give you insight into your website and your visitors. The tool offers virtually all the information you could want.
Some of our favourite features in Google Analytics are:
- Get data on where, who and where from your visitors come.
- Get data on the performance of your individual pages in terms of bounce rate, time on page and more.
- Get data on your customers' customer journey.
- Get data on your target audience and primary visitors.
- Get data on e-commerce, and how products and categories perform.
- Get data on your visitors' behaviour on your website.
And much, much more. It's all about using the tool strategically and understanding and being able to use the data it provides.
How is Google Analytics used?
Google Analytics works by inserting a piece of JavaScript code into the <head> section of your website, which tracks all your URLs and visitors.
TIP!
Don't have Google Analytics on your website yet? Then it's time. Learn more here about how to get started: Get started with Google Analytics
Once this code is inserted, Google Analytics automatically collects information and data that you can access and analyse in real time. How you can use this data and Google Analytics in your day-to-day work and strategy depends on your goals, your customers and your website. We use Google Analytics on a daily basis and have looked at thousands of accounts, using this knowledge to channel our work and focus — so we know what, where and how to work in order to optimise and generate returns.
Don't have Google Analytics on your website yet?
Get started today and gain valuable insight into your visitors' behaviour! Call us on 30 12 42 72 for help with setup and advice!
