What is a lookalike audience?
A lookalike audience is a compiled group of people, created by an algorithm, who in one way or another resemble another group of people.
Lookalike is also known as similar audience, copy audience, lookalike audience, etc., depending on the various advertising platforms.
Lookalike audiences are often used in connection with advertising on social media such as Facebook, Instagram, LinkedIn and more, with the aim of reaching people who are the ideal customers — for example, because they resemble your current customers or similar.
Why use lookalike audiences?
When attracting new customers to your business, it is all about reaching your target audience — the people most likely to buy your product.
Lookalike audiences help you do exactly that. Segmentation has long been an option in marketing, but as the various advertising platforms improve and more data becomes available, reaching the right people becomes easier and easier.
Lookalike audiences are perhaps one of the most effective tools for doing precisely this and thereby attracting new customers.
How to use lookalike audiences on Facebook, LinkedIn and more
You can use lookalike audiences through the various advertising platforms, so how you practically use them depends on the channels you want to market yourself on.
- You can read more about lookalike on LinkedIn here → Lookalike LinkedIn
- And you can read more about lookalike on Facebook here → Lookalike Facebook
The next step is essentially choosing which audience you want to replicate. This could be, for example, existing customers, leads or similar. Below you will find a few tips on how you can use lookalike audiences. It is all about using it in the way that is most effective and relevant to your business
4 tips for using lookalike audiences in practice
- Create a lookalike audience from your existing customers
- Create a lookalike audience based on visits to your website
- Create a lookalike audience from your newsletter subscribers
- Create a lookalike audience based on your leads (especially for B2B)
Do you need guidance on how to best use lookalike audiences in your advertising?
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