What is Micro Influencer Marketing?
Micro influencer marketing is the use of influencers with between 1,000 and 100,000 followers. The difference between micro influencer marketing and influencer marketing in general is that micro influencers have an impact on a smaller, but often more concentrated, group of people — as opposed to a macro influencer (who typically has 5,000+ followers).
What both types of marketing have in common is that in both cases we are dealing with people who have influence over a large group of people (hence: influencer), and that through these people we market our product to a specific target audience.
Micro influencer marketing has particularly gained traction over the past few years. Why? We'll cover that in the next section.
TIP!
Read more about influencer marketing and the different types of influencers here.
Why use Micro Influencer Marketing? 4 good reasons
"Why use micro influencer marketing? Surely the number of recipients is greater the bigger the influencer?" you might be thinking.
But not only is micro influencer marketing cheaper (due to the smaller reach), there is also often a higher ROI on micro influencer marketing. Why? Because the target audience is often more concentrated and engaged with the individual influencer. And that plays an enormous role when it comes to marketing through influencers.
Below you will find the 4 biggest benefits and reasons why you should use micro influencer marketing:
4 reasons to use micro influencer marketing
- It is cheaper than macro influencers.
- The target audience is more specific
- There is more interaction
- Often has higher credibility.
All of which overall often translates into a higher ROI. But it all "depends". We will return to that in the next section.
How do you get started with Micro Influencer Marketing?
First and foremost, you need to consider whether micro influencer marketing is right for you. Both whether using influencers is the right choice in the first place, and then where you will see the greatest ROI: through micro or macro influencers?
This depends on: your product, your target audience, your strategy, your goals, etc.
Once you have a handle on this, we recommend you have a conversation with someone who can help you get started and find the right influencers for your marketing — and make contact with them.
Are you ready to use micro influencers in your marketing strategy?
Call us on 30 12 42 72 for a no-obligation chat!
