What is Push Marketing?
Push marketing is when a company "pushes" its message out to the target audience (hence the name). With push marketing, as opposed to pull marketing, the aim is to create or awaken a need in the recipient. This can be done, for example, through ads on social media, on buses, taxis, on TV or similar. It is about reaching the right people — your target audience.
Below you will find some typical examples of push marketing methods, techniques and channels.
Examples of Push Marketing
- Traditional marketing: You market your message through relevant traditional media such as newspapers, daily papers, TV, on buses, taxis, etc.
- SoMe marketing: Advertising to your target audience on relevant social media such as Facebook, Instagram, LinkedIn, YouTube, Snapchat, etc.
- Display Advertising: Your message in banner ads on relevant websites.
What is a Push Marketing strategy?
A push marketing strategy is a plan for how you will create and/or awaken the need for your product/service among your target audience. The push strategy therefore includes, among other things:
- Who the target audience is.
- Which channels to advertise on.
- What the message should be.
- When it should run.
It is about tailoring the strategy based on your customers' customer journey — so you are as relevant as possible, reaching the right people, at the right time and with the right message. You can read more about using the customer journey here.
Push Marketing: Pros and cons
Below you will find the primary advantages and disadvantages of using push marketing, for example compared to pull marketing.
Push Marketing: Advantages
- It is fast and works more or less from one day to the next.
- Easy to measure the effect
- Strengthens your brand and pull marketing efforts.
Push Marketing: Disadvantages
- You pay for the acquisition of each new customer
Are you ready to optimise your push marketing strategy? Call us on 30 12 42 72 for a no-obligation chat about how we can help your business!
