What is remarketing, and how does it work?
Remarketing is a synonym for retargeting, which essentially involves targeting ads at people who have already visited your website.
Remarketing, as opposed to retargeting, is used on Google Ads to target people who have visited your website. This can include, for example, banner ads on other websites that are shown to people who have previously visited your site.
And it is used extensively. Why? Because it is highly effective, ensuring your ads are extremely relevant to each individual person and where they are in the customer journey. This means efficient advertising.
So how does remarketing work? It works by using a piece of code on your website (called a tag) to track your visitors and use this information to show your ads to previous visitors.
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Remarketing is also known as retargeting.
How do you do remarketing?
As mentioned, remarketing is a synonym for retargeting. It is a feature available on most digital channels, such as Facebook, LinkedIn, Google Ads, and more.
It is all about choosing the right channels for your retargeting.
You can read more below about how to set up retargeting on the most widely used individual channels:
Would you like personalised advice and help with your retargeting?
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