What does SMM stand for?
SMM is an abbreviation that stands for Social Media Marketing. In other words; marketing on social media platforms such as Facebook, Instagram, LinkedIn and more.
What is Social Media Marketing (SMM)
Social Media Marketing (also known by the abbreviation SMM) covers all marketing on social media. This means marketing a product, a service or a company on a social media platform such as Facebook, Instagram, LinkedIn or similar.
SMM has in recent years become very popular worldwide, and there has generally been a significant shift from traditional marketing to online marketing — and in particular, marketing on social media.
And for good reason. Because this is where users are, and therefore where your target audience is too. In addition, there are a wealth of options in terms of segmentation, retargeting, personalisation and more. This makes SMM an extremely profitable form of marketing — regardless of industry and market.
TIP
Read more about Social Media strategy here.
It is all about choosing the right channels, the right message and more, in relation to your customers and their customer journey.
Would you like to know more about Social Media Marketing (SMM)?
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