What is a USP?
USP stands for Unique Selling Proposition and is a term that covers something which represents a unique advantage of doing business with a company. A USP for your business is therefore something that sets your company apart from your competitors.
Examples of USPs
There are countless examples of USPs, as it depends on what is unique to a given business — and that can naturally be many different things. Below you will find some typical examples of USPs:
- Your brand
- The best prices
- The best customer service
- The best product
- The highest quality
In other words, something that is unique to you and that makes your customers choose to place their order with you rather than with your competitors.
What makes a good USP?
So what is a good USP, and what criteria must be met to talk about a USP in general? Broadly speaking, the requirements that must be met to call something a USP are:
- something that is unique to your business.
- something that makes your customers choose to do business with you rather than your competitors.
A good USP is therefore a characteristic that meets the above criteria and is at the same time significant enough to make your customers choose to buy from you rather than from your competitors.
What constitutes a good USP for you therefore depends 100% on your business, your industry (and competitors), and your customers.
How do I find good USPs for my business?
It is important that, as a business, you first and foremost have one or more USPs and then make these clearly visible to your potential customers — because these are what make you competitive.
Below you will find a step-by-step guide to identifying your business's strong USPs:
- Brainstorm all the benefits of doing business with you
- Select those that are unique compared to your competitors and discard the rest.
- From the remaining ones, select those that have a significant impact when your potential customers are choosing a provider.
- After the above: formulate short and precise phrases that describe your USP in terms of "What is the value for the user".
Final step: make your USPs visible to your potential customers. Perhaps the most important step in your work with USPs.
Would you like help selecting and/or working with your USPs and convincing your potential customers to buy from you?
Don't hesitate to call us on tel. 30 12 42 72 and we'll have a no-obligation chat.
