What is a webinar?
A webinar is a seminar held online. In other words, the "presenter/host" is not in the same room as the participants — instead, the seminar is recorded and broadcast live via streaming.
In recent years in particular, webinars have been actively used on a large scale for lead generation within B2B. This means hosting relevant and valuable webinars (free of charge) aimed at one's core target audience — both to generate awareness, branding, and new contacts and customers.
How do you create a webinar?
Creating a webinar is fundamentally about finding the right, relevant, and value-adding content for your target audience. The next step is to bring the idea to life by planning and setting it up, and finally hosting the webinar.
Before all of this comes, of course, the marketing and distribution of your webinar — because no webinar works without participants. And no participants without marketing. This is about promoting the webinar on the right channels relative to your customers and their customer journey.
8 steps: How to create a webinar
- Define the objective of your webinar.
- Create a concrete plan for your webinar.
- Come up with a great idea.
- Market your webinar and gather registrations.
- Host the webinar.
- Follow up and convert participants into contacts and customers.
- Measure the impact of your webinar.
- Repeat
Get started with webinars today!
Above you have the recipe for how to get started with webinars and host your first — or perhaps not your first — webinar.
But even though the recipe can be distilled into 8 simple steps, each step is an extensive process that should be grounded in analysis, data, and a certain level of expertise. For example: what is relevant content, and what is valuable content? And then, where and how should you market your webinar? And last but not least — how do you get the maximum out of your webinar and convert the leads you generate into customers?
We have experience with webinars across multiple industries and know just how effective a tool it can be for both branding and lead generation.
Shall we help you get started?
Call us on 30 12 42 72 and we'll have a no-obligation chat and sparring session about what is right for your business!
