Introduction
In August 2023, Searchmind initiated a strategic SEO collaboration with Sisi Copenhagen to increase their visibility on Google and optimise their digital presence. The goal was to create sustainable results through a comprehensive SEO strategy that focused not only on technical optimisation, but also on targeted keyword analysis, content creation and link building. Today, two years on, we continue to see rising and impressive growth across several key SEO metrics, resulting in a significant improvement in both traffic and visibility.
Through a holistic approach, we have succeeded in positioning Sisi Copenhagen as a leading player in their industry on Google, with strong rankings for a range of relevant keywords. This strategy has led to substantial increases in clicks, impressions and domain rating, and has therefore been a decisive factor in their continued growth and online visibility.
We have been very pleased with our collaboration with Searchmind. Their expertise and tailored SEO strategy have had a direct impact on our visibility and traffic. They have helped us achieve fantastic results, and we have seen a significant increase in both clicks and keyword rankings. We see the partnership as a key factor in our continued growth and look forward to continuing our work with Searchmind in the future.
Christian Østerbye, Sisi Copenhagen
Results
The collaboration has resulted in impressive improvements in both clicks and impressions on Google. The most significant results are as follows:
Clicks: Clicks on the Sisi Copenhagen website increased by 131% in August 2024 compared to August 2023. In August 2025, there was a further increase of 43%, resulting in a total growth of 231% since the start of the collaboration.
Impressions: The number of impressions on Google has increased by over 65% since the beginning of the collaboration, boosting the visibility of Sisi Copenhagen's products and services.
Domain Rating: Sisi Copenhagen's domain rating increased by 56% in August 2024 and has further grown by 22% in August 2025.
Keyword positions: Sisi Copenhagen has experienced an impressive rise in their keyword rankings, with a 228% increase in the number of keywords in the top 3 on Google and a 132% increase in keywords in positions 4-10 on Google page 1.
Sisi Copenhagen now ranks at the top for a range of important and competitive keywords such as necklace, bracelet, pearl necklace, gold earring, diamond ring, and silver necklace – to name just a few.
The Numbers
Increase in clicks
Increase in impressions on Google
More keywords in top 3 on Google
More keywords in positions 4-10 on Google's page 1
The strategy behind the success
To achieve these impressive results, we have worked closely with Sisi Copenhagen to develop and implement a tailored SEO strategy focused on maximising visibility, traffic, and conversions. The strategy has encompassed the following key elements:
Technical SEO: We have conducted in-depth analyses and implemented technical optimisations to ensure the website is both fast and mobile-friendly. By improving the site's structure and performance, we have ensured an optimal experience for both users and search engines.
Keyword analysis: We have carefully selected the most relevant and valuable keywords that align with Sisi Copenhagen's business goals and target audience. The implementation of these keywords has been central to increasing visibility for strategic searches and thereby attracting the right traffic.
Content strategy: While Sisi Copenhagen is responsible for producing content themselves, we have provided recommendations and strategic guidance to ensure all content is SEO-optimised and effectively engages the target audience. This has ensured that the content is not only relevant but also visible in search results.
Link building: A significant part of the success achieved is attributable to our targeted link building efforts. By building strong, relevant backlinks, we have increased the authority of Sisi Copenhagen's website, resulting in higher rankings in search results and thereby greater visibility.
We have had the pleasure of working closely with Sisi Copenhagen to optimise their online visibility. Through a combination of technical SEO, keyword strategy, and link building, we have achieved impressive results. Their dedication to implementing our recommendations and focus on quality content has truly played a decisive role in the remarkable growth. We look forward to continuing the collaboration and helping Sisi Copenhagen achieve even greater success in the future.
Anders Kunnerup, SEO Specialist & Client Lead hos Searchmind
Future perspectives
With the continued success and impressive results we have achieved with Sisi Copenhagen, we are optimistic about the company's future growth. Our collaboration has laid a solid foundation for continued SEO development, and we see several opportunities to achieve even greater visibility in the years ahead.
The next step in our SEO strategy will focus on further optimising Sisi Copenhagen's content to ensure they remain relevant and visible to both existing and new customers. We plan to expand our work with even more advanced technical SEO, including structured data, which will help ensure that Sisi Copenhagen remains at the top of search results.
In addition, we will continue to strengthen their link building structure, focus on attracting more high-quality backlinks, and target new relevant keywords to expand their visibility even further. Sisi Copenhagen's growth potential is significant, and with a continued targeted SEO strategy, we are confident they will keep setting the standard in their industry and achieve even greater results in the long term.
