Objective
ADAX & their sub-brand UNLIMIT had a clear goal for our collaboration: to scale their email marketing efforts and generate more engaged leads. Their numbers were already strong and their lead list extensive, but they wanted to make even better use of their potential.
Strategy
To kick-start the scaling process, we developed a strategy, created a template in Klaviyo, and built a solid automation setup. This was done in close collaboration with ADAX to ensure brand recognition, loyal customers, and an increase in leads.
See the images
What we do
We optimised ADAX's email marketing by leveraging their existing integration between Klaviyo and Shopify, which provided in-depth data. Automated email flows, such as welcome emails and abandoned cart emails, were established to increase conversions at key points in the customer journey. In addition, we enhanced the customer experience with personalised content, strengthening brand loyalty, while continuously adapting the strategy to the market.
We approached Searchmind to optimise the processes in our touchpoints, both pre- and post-purchase. Together with Searchmind, we saw great potential in automating our email marketing while also improving the user experience. It was important to us to give users the right information at the right time and create a personalised experience. Searchmind's proactive and analytical approach has been instrumental in the growth we have experienced through their automated email setup.
Kristian Sevel, E-commerce Manager hos ADAX & UNLIMIT
The numbers
ROI from email marketing
Of total revenue attributed to email marketing
Implementation
The campaign implementation was founded on creativity and efficient use of resources:
Localised Market Entry: We launched a German-language webshop to meet local needs and ensure increased visibility.
Intent-Specific Content: Category pages were optimised with SEO structures and relevant content that appealed to the target audience's desires and interests.
Visual Assets: STOFF Nagel's existing image library was repurposed to create visual appeal without additional production costs.
Technical SEO: Hreflang tags, clean URL structures and localised metadata were implemented to ensure correct indexing and crawlability in the German market.
The strategy was continuously refined with data analysis and adjustments to content and links, ensuring that every SEO strategy also supported the brand's visual identity.
From the very beginning, ADAX has been a pleasure to work with. We have a strong and close collaboration, where we have together created results and developed a flow setup grounded in data, insights and a wealth of insider knowledge. It is always important to me to get really close to the brand in order to have the best possible foundation for driving further growth – and that has truly been fulfilled in the collaboration with Kristian, ADAX & UNLIMIT.
Anna Sophie Christensen, Head of E-mail & Marketing Automation hos Searchmind
Results
Changes became visible shortly after the most essential flows were established, transforming manual workflows into automated revenue. ADAX then experienced massive growth in both flow and campaign email revenue. Today, they handle their email marketing themselves, supported by our structured campaign plan and inspiration for what content to send, when — and to whom.
