Objective
As a manufacturer and retailer of designer lamps for the home, Dyberg Larsen came to us to optimise their webshop, which was intended to serve as an additional revenue stream for the business. They also have several nationwide retailers that they did not want to undercut. Our task included differentiating them from major competitors in the market in order to support sales through retailers and to increase revenue in their own webshop. In addition, the goal was to break into new markets, including Germany.
Strategy
Our strategy has aimed to increase Dyberg Larsen's revenue in both Denmark and Germany. To achieve this, we have implemented a full-funnel setup with both push and pull activities through differentiated objectives. For maximum impact, we have worked across other platforms such as email, SEO and PPC, as well as with user optimisation on the website.
See the images
The numbers
Increase in number of purchases
More add-to-cart actions on the website
More clicks to the website
With Searchmind's expertise and in-depth understanding of our industry, we have achieved a significant improvement in our online visibility. Searchmind has elevated our Paid Social efforts to a level that is both forward-looking and supports the other pillars of our business. Searchmind's data-driven approach and their work on our full-funnel strategy have ensured that our digital efforts are precisely aligned with our needs and future growth. We highly recommend Searchmind to anyone looking to strengthen their digital presence and achieve measurable results.
Kristina Sindberg, Ecommerce - Web manager hos Dyberg Larsen
What we do
We have established a segmentation of product categories to differentiate push and ROAS. Here we have also kept a close eye on the customers' retailers. We have therefore pushed products that are exclusive to the webshop and do not take revenue away from the retailers. In close collaboration with our Creative team, we have produced engaging video content that strengthens Dyberg Larsen's brand and builds trust with customers. In addition, AI-powered language versioning has made it possible to expand into new markets.
It is a pleasure to work with the initiative-driven team at Dyberg Larsen. The Paid Social effort has required a strategic and commercial interplay with Dyberg Larsen to find a setup that contributes as effectively as possible to their webshop while taking their retailers into account. Together, we have elevated the advertising framework to new heights in order to reach the online revenue target for 2023. In Paid Social, we have worked closely with our Creative department, which — together with the client — has delivered engaging video content that fills the gaps across different customer journeys, enabling us to reach our shared goals.
Nanna Gøbel, Head of Paid Social hos Searchmind
Conclusion
Our collaboration with Dyberg Larsen has significantly improved their online sales and customer traffic. With a targeted full-funnel strategy and engaging video content, we have strengthened their brand and increased customer engagement. By differentiating products in the webshop, we have optimised sales without negatively impacting retailers. AI-based language versioning has made it possible to expand into new markets. The close collaboration has elevated their visual identity and advertising, resulting in increased revenue and a more efficient marketing effort.
