Objective
Organic Basics' goal with our collaboration was to achieve significant revenue growth through effective use of PPC advertising. They aimed for a marked improvement in ROAS to ensure profitability. The company also wanted to expand their market presence from 5 to 10 markets. Furthermore, their objective was to substantially increase revenue from Google Ads in order to strengthen overall performance and market position.
Strategy
To achieve the goal of improving ROAS, we conducted a thorough demand analysis of Organic Basics' existing markets. The analysis revealed that the target audience across borders shares an interest in products that are organic, sustainable, and CO2-friendly. Armed with this insight, we ensured that their ads clearly communicate these values. With the target audience's consistent interests in mind, we accelerated the expansion into new markets, and by the end of Q2 2023 we had successfully launched active campaigns in 20 countries.
Organic Basics switched to Searchmind because we wanted to strengthen our overall online marketing efforts. It has been a very positive experience. Searchmind has truly understood how to take our campaigns to the next level and deliver results that have lived up to our expectations. Brian Ahle and Aske Warming at Searchmind demonstrate an incredible degree of expertise and professionalism. The team has a very high sense of urgency and is incredibly good at moving quickly on tasks. Aske has grown our ROAS and overall revenue through Google to a whole new level. We have also used Searchmind for SEO, where we can only recommend them as well. Searchmind acts as a sparring partner on our marketing efforts in general, and on the macro trends moving in the e-commerce market."
Mads Fibiger, CEO & Founder hos Organic Basics
What we do
Based on the demand analysis, we identified relevant keywords and integrated them with organic sales data from Shopify across 5 of the client's main accounts. After running a test period with strong results, we chose to implement the same approach across 15 additional accounts. This approach resulted in a significant increase in conversion rate from 1% to 3.1%. The process delivered key insights for launching 75 new campaigns, which became Organic Basics' new growth engine.
The Numbers
ROAS in 2023
New markets. An expansion from 5 to 20
Revenue generated by PPC
Increased revenue
More about PPC
Q4 2022
ROAS: 3.41
Markets: 5
The goal was to expand to 10 markets.
Q4 2023
ROAS: 5.55
Markets: 20
It is incredibly positive to work together with the team behind Organic Basics. As always, we have focused on listening to their specific needs and understanding their business in order to create the results they dream of. By challenging their existing strategies, we have developed data-driven initiatives that have truly pushed their growth. When Organic Basics came to us, it was with a desire to go beyond the horizon with their overall online marketing efforts. That is why my team and I are incredibly pleased to see the growth our campaigns and strategic work have resulted in. It has created a successful internationalisation and scaling into new markets, particularly in the US. Furthermore, I am proud of the professional trust that Mads has shown me. This has resulted in me acting as a sparring partner on Organic Basics' marketing strategy as a whole — and I look forward to seeing where the future takes us."
Aske Warming, Head of PPC hos Searchmind
Conclusion
Expanding into new markets is never without challenges. The high demand for products following the expansion led to inventory challenges along the way, which unfortunately placed a limitation on growth. Despite this, our collaboration with Organic Basics since 2023 has delivered results that have exceeded their expectations. We have expanded to 15 countries instead of 10. We have increased ROAS to 6.09 and doubled revenue from PPC. But there is potential for much more.
