Challenge
Previously, Lykkebo struggled to rank for competitive keywords such as rental housing Aalborg and apartment Aalborg, which were sitting on pages 3–4 on Google. To drive growth, a targeted SEO strategy was needed to strengthen their organic rankings and attract the right audience of renters in Aalborg.
Strategy
Searchmind implemented a long-tail SEO strategy focused on specific searches, such as 1-, 2-, 3- and 4-bedroom apartments, as well as analysis of how the target audience searches on Google. The combination of:
- Structural expansions – with a focus on long-tail keywords and relevant apartment types.
- Strong technical setup – to ensure a fast and efficient user experience.
- Quality content – tailored to the target audience in Aalborg.
This combination has helped propel Lykkebo to the top of search results for important keywords such as rental housing Aalborg, apartment Aalborg and apartments Aalborg.
We at Lykkebo have been extremely satisfied with our collaboration with Searchmind. We have clearly noticed a positive difference in our results since the partnership began. Their team is quick to respond when challenges arise, and they are always professional and solution-oriented. We can warmly recommend Searchmind to others who wish to strengthen their online visibility.
Stina Andersen, Kommunikation & Marketing hos Lykkebo
The Numbers
Increase in impressions on Google
Increase in visitors from Google search results
Increase in focus keywords such as Apartment Aalborg and similar
The Results
After implementing the SEO strategy, Lykkebo has seen impressive results:
- Exposure rate on Google has increased by over 140%.
- 75% increase in visitors from organic traffic.
Lykkebo now ranks at the top of page 1 for keywords such as rental housing Aalborg, apartment Aalborg and apartments Aalborg, which previously ranked on pages 3–4.
Lykkebo.dk has been a fantastic client to work with. Together with Andreas Seiling (SEO Specialist at Searchmind) we have implemented a strategy that has significantly increased their visibility. A focus on long-tail searches, relevant content, and a strong technical setup has made a big difference. I look forward to continuing the collaboration and sustaining the positive development.
Nikolaj Ølgaard, Manager Client Strategy hos Searchmind
Conclusion
Lykkebo is a great example of how a targeted SEO strategy with a long-tail focus and structural expansions can lead to significant growth in organic visibility.
With a 140% increase in impressions and 75% more visitors, Lykkebo now ranks at the top of Google for relevant keywords that were previously difficult to rank for.
