The Challenge
It is a challenge for a multi-brand webshop like Rue Birch to compete on the biggest generic keywords, where international and nationwide chains dominate the search results.
To drive growth in organic visibility, we needed to find a strategy that could differentiate Rue Birch in the competition.
Searchmind has been an invaluable partner in our digital growth journey. In areas such as SEO, their efforts have made an enormous difference — today we stand far stronger on the brands we carry. We have seen a significant increase in visibility and traffic, and it has had a direct impact on our business.
Lise Damgaard Nielsen, Founder af Rue Birch
The Solution
Our approach was to position Rue Birch at the top by working strategically with brand-related searches.
We have carried out a range of structural expansions on brands, enabling Rue Birch to rank for searches such as Aiayu bed linen, Dico Copenhagen shoes and a wide range of other brands stocked by the webshop.
This focus has proven to be extremely effective and has created significant value in the form of increased organic visibility, traffic and sales.
The Numbers
Increase in organic traffic
Increase in top 3 rankings
Increase in rankings from 4–10
Increase in all rankings
The collaboration with Rue Birch has been both exciting and educational. Our strategy has been to prioritise brand searches over the very broad, generic keywords where competition is fierce. This approach has delivered truly impressive results with significant growth in traffic, visibility and impressions. I look forward to continuing the journey and creating even greater results together with Rue Birch.
Mette Pej Stensballe, SEO Specialist & Client Lead hos Searchmind
Conclusion
Rue Birch is a strong example of how a targeted SEO strategy focused on brand searches and structural extensions can generate significant organic growth, even in a market dominated by major competitors.
With a 458% increase in organic traffic and substantial ranking improvements, the case demonstrates that the right focus and close collaboration can make a smaller player highly competitive.
