Challenge
The sustainable fashion brand Organic Basics wanted to scale their global presence with PPC campaigns that reflected their eco-friendly philosophy. The goal was to increase visibility especially in the US and expand their market share in Europe, without compromising ROAS (Return on Ad Spend). The challenge was to achieve this scaling on a budget that still delivered profitable results.
The Numbers
Increase in clicks in new markets (Europe, USA)
Increase in conversions in Europe and North America
Reduction in CPA in key markets through budget scaling
Our strategy was to implement a global PPC structure that could scale effectively across multiple markets.
Advanced Targeting
Local Adaptation
Sustainability in Focus
Organic Basics switched to Searchmind to strengthen our online marketing, and it has delivered impressive results. Searchmind has elevated our campaigns, increased ROAS and revenue. We have also collaborated on SEO and can wholeheartedly recommend them. Both Organic Basics and Searchmind have been part of the Global Search Awards and European Search Awards for several years.
Mads Fibiger, CEO, & Founder, Organic Basics
It is incredibly rewarding to work together with the team behind Organic Basics. As always, we have focused on listening to their specific needs and understanding their business in order to deliver the results they dream of. By challenging their existing strategies, we have developed data-driven initiatives that have truly accelerated their growth. When Organic Basics came to us, they wanted to go beyond their current reach with their overall online marketing efforts. That is why my team and I are incredibly pleased to see the growth our campaigns and strategic work have produced. It has enabled a successful internationalisation and scaling into new markets, particularly in the US. I am also proud of the professional trust that Mads has shown me. This has resulted in me acting as a strategic sparring partner for Organic Basics' overall marketing strategy — and I look forward to seeing where the future takes us.
Aske Warming, Director of Paid Media hos Searchmind
Global Search Awards 2025 - two nominations
BEST GLOBAL PPC CAMPAIGN: LARGE
BEST EUROPEAN PPC CAMPAIGN: LARGE
We are proud to announce that our collaboration with Organic Basics has been nominated in two of the most prestigious categories at the Global Search Awards 2025.
We have been nominated for the campaign's innovative approach to sustainability and global scaling. We have succeeded in increasing visibility globally through an effective PPC structure targeting eco-conscious consumers, while achieving significant increases in conversions and brand awareness. The campaign has not only been cost-effective, but also a groundbreaking model for how sustainability can drive growth across multiple markets.
Conclusion
With precisely targeted PPC campaigns and strong local adaptation, Organic Basics has achieved profitable growth on a global scale. With two nominations for the Global Search Awards 2025, the innovative and sustainable methods applied in this scalable PPC strategy have been recognised. This is a clear example of how digital advertising can drive both growth and sustainability at the same time.
