Objective
With a wide selection of the most popular brands in men's and women's clothing, Munk Store operates in a highly competitive market, competing for top organic rankings. Their goal was to reach the top of the search results.
Strategy
Munk Store wanted a strategic partner with a holistic and innovative approach to their SEO efforts. We therefore maintained a versatile focus on: developing a content strategy, increasing visibility across brands, distributing KPIs based on the most relevant brands in prioritised order, and using relevant long-tail terms within each category and brand.
See the images
What we do
Our approach is built on a strategic, tailored foundation. To build a strong collaboration with Munk Store, we created a content plan based on pages that lacked content expansions for existing content with potential for higher rankings. In addition, we worked with: SEO sprints on strategic brands, expanding text content on relevant pages in collaboration with Munk Store, and expanding related keywords that — through technical implementation — generated higher rankings.
Through our collaboration with Mathias at Munk Store, we have in a short time managed to build a close partnership where we look at the business as a whole — and leverage the opportunities available to drive more relevant traffic to their most important brands — but also, just as importantly, take a holistic view of the entire site and the potential to be found there.
Anders Thomsen, Client Manager hos Searchmind
The numbers
More keywords in top 3 on Google
More impressions in organic search results for "asics shoes"
Google Ads - across all markets
2021 - 2022
59% more keywords in top 3 on Google
27,000 more clicks in search results compared to the same period in 2021
1,350,000 more impressions in the SERP compared to the same period YoY
33% more impressions in organic search results for “asics shoes”
The collaboration with Searchmind has been really great, which the results also reflect. From the very beginning, Searchmind has taken a highly professional approach to the work, which has given me peace of mind. In addition, Searchmind has been very attentive from the start regarding what we wanted to optimise. This means we can now free up more hands in the office and instead focus on what we do best — namely our work with customers. Searchmind's expertise and responsiveness to our wishes have resulted in the majority of our top brands now having a better ranking than ever before.
Mathias Thulstrup, E-commerce Manager hos Munk Store
Conclusion
The strong collaboration with Munk Store has been essential in achieving these great results. Thanks to a targeted effort shaped by their wishes and needs, their top brands now rank higher in organic search than ever before.
