Introduction
In 2025, Searchmind and Poul Stig Briller's SEO campaign, titled "From Blurry to Brilliant: Reviving SEO Vision on a Budget", was nominated for the Best Low Budget Campaign (SEO): LARGE category at the Global Search Awards 2025. The goal was to recover lost organic traffic and bring Poul Stig Briller's website back to pre-2019 levels, following several website migrations and redesigns. This case study demonstrates how strategic content marketing combined with focused technical SEO delivered significant results on a minimal budget.
Objective
What we do
Based on the demand analysis, we identified relevant keywords and integrated them with organic sales data from Shopify across 5 of the client's main accounts. After running a test period with strong results, we chose to implement the same approach across 15 additional accounts. This approach resulted in a significant increase in conversion rate from 1% to 3.1%. The process delivered key insights for the launch of 75 new campaigns, which formed Organic Basic's new growth engine.
The numbers
Increase in organic traffic
Increase in clicks on non-branded keywords
Increase in impressions on non-branded keywords
Increase in top positions (1-3)
The collaboration between Poul Stig Briller and Searchmind began in spring 2023 with the goal of recapturing lost organic traffic and increasing visibility through a focused, budget-friendly SEO strategy. Our primary focus has been to optimise visibility for non-branded keywords and attract new customers through strategic content marketing and technical SEO. I have worked closely with Poul Stig Briller, and it has been fantastic to see how traffic and visibility have increased significantly. The results have not only had a positive impact on visibility, but have also directly contributed to their business. I am proud of the impressive results we have achieved, which led to the nomination of our campaign for the Global Search Awards 2025. I look forward to continuing our collaboration and helping Poul Stig Briller achieve even greater success in the future.
Alexander Achenza, Senior SEO Specialist hos Searchmind
Why this case was nominated twice for the Global Search Awards 2025
What sets this case apart is its ability to deliver significant organic traffic recovery on a smaller budget. By working in a focused manner with strategic content production and precise, accurate technical SEO, we succeeded in repositioning Poul Stig Briller from being a premium optician to becoming a trusted source of knowledge about eye care. The case has not only generated growth in traffic, but continues to perform and convert without further investment, proving long-term sustainable SEO value. The results led to the case being nominated for the Global Search Awards 2025 in the following categories:
Best Low Budget Campaign (SEO): LARGE
