Objective
When switching to a new webshop, there is always a risk that organic visibility will decline. SCO Cykler did not simply want to maintain their strong rankings, but also to seize the opportunity to strengthen both technical SEO and the digital user experience. Previously, many categories had been left with few internal links, and the technical structure made it difficult for search engines to understand and prioritise the content.
Solution
Searchmind ensured an optimal SEO transition in close collaboration with the development of the new webshop, which we also handled:
1:1 menu structure – so users and search engines could navigate without confusion.
Improved HTML structure – giving Google an easier and faster understanding of the site.
More internal links – ensuring especially the deeper category pages gained greater visibility and relevance.
Web development & SEO hand in hand – the new webshop was built with SEO at its core, ensuring that design, functionality and visibility worked in perfect harmony.
This combination of web development and SEO created a strong foundation where both user experience and organic performance were prioritised from day one.
The collaboration with Searchmind has been crucial to the successful launch of our new webshop. They have managed to combine technical SEO with our need for a user-friendly site, and the results have been clear — with significantly greater visibility and traffic. The process has been characterised by close dialogue and a thorough understanding of our business.
Mette Metzmann Justesen, Marketing Content Creator, SCO Cykler / Salling Group
See the images
The numbers
Increase in organic traffic
Increase in top 3 rankings
Increase in positions 4–10
Increase in clicks to webshop
The collaboration between the new webshop and SEO
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SCO Cykler is one of Denmark's oldest bicycle brands, with roots dating back to 1905. Today, the brand is part of Salling Group and is sold in stores including Bilka and Føtex. In May 2025, SCO launched a new webshop with the goal of achieving a seamless SEO transition and a stronger foundation for growth. By combining web development and SEO, a modern, user-friendly and search engine optimised webshop was created from day one.
The collaboration with SCO Cykler and the work of Alexander Achenza (Senior SEO Specialist at Searchmind) has been a strong example of how web development and SEO can go hand in hand. Our focus has been on ensuring a seamless transition to the new webshop, while at the same time creating a solid technical foundation for organic growth. The results are truly impressive – traffic and visibility have increased significantly, and this has had a clear positive impact on the business. I am proud of the results we have achieved together with SCO Cykler, and look forward to continuing the collaboration and helping SCO Cykler achieve even greater success going forward.
Amalie Adelgaard, Senior Manager, Client Strategy hos Searchmind
Conclusion
SCO Cykler is a strong example of how web development and SEO can go hand in hand. By building a new webshop with SEO integrated from the start and ensuring a well-planned transition, we not only avoided drops in traffic but achieved significant growth in both traffic and visibility. A close collaboration between developer and SEO specialist was the key to turning a potential risk into a great success.
