Email Summit 2026 – The most important takeaways
This year, Maria and Nicoline attended Email Summit 2026 in Odense, where they had the opportunity to meet industry experts and gain insights into the latest trends and innovations in email marketing. Here is an overview of the most interesting sessions and discussions from the event.
Networking and new connections
The event kicked off with a morning networking session led by Eric Will. It was a fantastic opportunity for all attendees to build new connections and discuss the latest developments in email marketing.
AI and the future of email marketing
One of the highlights was Eimantas Butkus' session, “Email in the Age of AI: Less Hype, More Impact,” in which he spoke about how AI can be used effectively in email marketing. The key takeaway was that AI is no longer just a buzzword, but a powerful tool for creating personalised content and increasing conversion rates. This was particularly interesting for businesses that want to stay ahead of the curve.
Best practices for email design in 2026
Dmytro Kudrenko, CEO of Stripo, led an excellent session on what defines great email design in 2026. From interactive elements to responsive layouts, the session provided concrete insights into how businesses can create more engaging and visually appealing emails that stand out in a crowded inbox.
Practical tips for campaign optimisation
Several of the speakers, including Anders Bæk and Henrik Hillestrøm, shared their expertise on optimising email campaigns. Anders focused on AI prompt techniques for better content creation, while Henrik shared practical tips drawn from his extensive experience writing emails that convert. These sessions provided valuable guidance for refining email copy and campaign strategies.
From Spam to Glam: Expert feedback on newsletters
One of the most interactive sessions was “From Spam to Glam,” in which experts provided live feedback on a variety of newsletters. It was a fascinating look at what works and what doesn't in email marketing, with concrete examples and suggestions for improvement.
How these insights can benefit your business
At Email Summit, the focus was on future-proofing email marketing strategies, particularly through AI tools and creative email design. For businesses looking to improve their email marketing campaigns, here are some key actions you can take:
Leverage AI for personalisation: Use AI tools to create more personalised email content that resonates with your recipients. This can help increase engagement and improve conversion rates.
Focus on email design: As email design becomes more interactive and dynamic, investing in quality email templates and responsive designs can significantly improve the user experience.
Optimise campaigns based on data: Use the insights from the expert sessions to fine-tune your campaign strategies. Implementing AI and data analysis can help optimise your email marketing for better results.
Get live feedback: Just as in the “From Spam to Glam” session, it can be a great idea to get feedback on your email campaigns from industry experts, so you can identify areas for improvement and fine-tune your messaging.
