Objective
ANGULUS wanted to improve their visibility and increase traffic to their website. The goal was a significant increase in organic traffic from non-branded keywords. In addition, ANGULUS wanted to secure top five rankings for all non-branded keywords related to their product categories.
Strategy
With a strategic approach to content production and technical SEO, we took targeted action to reach ANGULUS' audience: young adult women with an interest in fashion. To meet the audience's needs and speak to their interests, we have continuously created relevant and creative content, resulting in increased engagement as well as searchable and shareable content. In addition, technical optimisations — such as extensive Schema Markup and image SEO — have contributed to increased visibility and ensured representative thumbnails in the SERP.
See the images
What we do
In our work with ANGULUS, we have developed a detailed content strategy based on thorough keyword research to target non-branded keywords. We have combined search intent with SERP context to optimise the visibility of product page categories. At the same time, we have implemented technical SEO and Schema Markup using Shopify's dynamic tools, and carried out image optimisation to improve performance and visual appeal in search results. This has resulted in increased engagement and visibility.
We chose Searchmind so we could consolidate our digital marketing in one place. Their specialists challenge and improve our efforts. We have experienced growth in both revenue and visibility. This year marks our 5-year anniversary with Searchmind and our project manager. A stable foundation with an in-depth knowledge of our products and strategy, while continuously optimising and challenging us so we keep moving forward. "We have experienced growth in both revenue and visibility. This year marks our 5-year anniversary with Searchmind and our project manager"
Mette Milling Jørgensen, Head of E-commerce and Operations hos ANGULUS
The numbers
Non-branded keywords in top five positions in search results
Increase in organic traffic for non-branded keywords
SEO
November 2023 - May 2024
143 out of 227 keywords that achieved a top five ranking in the search results were accompanied by multi-image thumbnails.
An increase in organic traffic for non-branded keywords from an average of 1,793 to 2,629 users per month.
With technical limitations in Magento 2, we carried out a strategic migration to Shopify to enable comprehensive SEO optimisation and website scalability.
Development of a focused migration checklist incorporating URL mapping, redirect strategies and preservation of existing SEO value.
Ensuring direct updates to external backlinks, optimising internal link structures and improving a mobile-friendly website.
Careful planning to ensure a smooth transition from Magento to Shopify, including handling technical challenges through systematic updates and testing, for a detailed migration.
Preservation of ANGULUS' existing search engine visibility along with improvements in website speed, mobile responsiveness and increased user engagement.
ANGULUS is a Danish brand with a proud history. Their dedication to quality, design and craftsmanship means I have rarely experienced such a strong product — it is both a pleasure to work with and to market! Over the years we have built a close partnership, working together to strengthen their digital presence across Google Ads, SEO and Meta advertising. In 2024, our joint efforts were recognised when we were nominated together in the category "Best Use of Search - B2C (SEO) (LARGE)" at the European Search Awards. For me, this is an example of how a close and long-lasting collaboration can lead to remarkable results!
Simon Pagh Kristensen, Client Manager hos Searchmind
Results
Our initiatives have over six months resulted in 227 non-branded keywords ranking in the top five search results. We have also improved the user experience by ensuring that 143 of these keywords were accompanied by multi-image thumbnails in the SERPs, making ANGULUS' products more visible and appealing. Overall, we have achieved a growth of 46.63% in organic traffic from non-branded keywords, and have thus succeeded in attracting a broader audience through strategic keyword targeting and optimisation.
