Objective
Since 2014, LinusPro Nutrition has developed and produced Danish protein products, dietary supplements and sports drinks for athletes – both professional and beginners. Their goal for our collaboration was clear: they wanted to increase their share of top rankings, organic visibility and traffic in a competitive market.
Strategy
Our strategy involved a targeted effort to strengthen their domain authority through organic traffic. To overcome the high competition in the market, we developed a content strategy grounded in search behaviour and target audience interests. This resulted in a comprehensive content universe aimed at delivering valuable content in order to build a strong relationship between LinusPro and their audience.
Our collaboration with LinusPro illustrates how much good can come from combining SEO with targeted content. We have worked across our departments to strengthen their online presence, where a broader view of marketing initiatives is essential. An important part of our effort has been involving our experienced SEO specialists, who with their data-driven approach have improved the conditions for the blog universe's success. By integrating SEO strategies early in the process, we have been able to create content that is not only engaging and relevant, but also optimised to rank highly in search results. This has led to an organic increase in traffic and has helped strengthen LinusPro's brand position online – always with their needs and goals as the foundation.
Annesofie Bjørnstad, Head of Content hos Searchmind
The Numbers
Growth in monthly visitors
Organic page views of blog posts compared to 915 the year before
Increase in unique page views in LinusPro's blog universe
What we do
Results
Our topic cluster strategy and on-site structure delivered strong results. In just one year, LinusPro's organic page views grew significantly from 915 to 6,543 — an increase of 615%. This reflects a strengthened online presence and increased traffic to their informative blog universe, contributing to greater brand awareness and authority on their website.
