New website on aesthetics
Apex Health & Aesthetics runs three business lines, over 35 treatment types and four clinics, each with its own team and opening hours. That is the structure a website needs to support: the same treatment presented differently from city to city, new treatments and campaigns on an ongoing basis, and practitioners working across multiple locations. This is where the Wix setup fell short. There was no content model capable of keeping clinics, treatments and staff separate yet connected at the same time, so every change became a manual task rather than a simple update.
