Pinterest Ads
Visual inspiration and early purchase motivation in the midst of the user's planning.
Why is Pinterest a unique commercial opportunity for your brand?
Pinterest differs fundamentally from traditional social media in that it is not about social interaction or fleeting news. At its core, Pinterest is a visual search engine and a digital inspiration board, where users log on with one purpose: to plan future projects, interior designs, wardrobes and purchases. This means that the audience on Pinterest is exceptionally purchase-ready and actively looking for products and brands that can bring their ideas to life.
Advertising on Pinterest is about positioning your products as the answer to the user's inspiration.
At Searchmind, we help you leverage Pinterest's unique position in the customer journey. Since users often browse the platform long before making their final purchase on Google or in an online store, Pinterest Ads give you an unparalleled opportunity to build brand preference early in the process. We design visually compelling campaigns that blend naturally into users' boards, guiding them seamlessly from initial inspiration to the final purchase.
From beautiful images to an optimised e-commerce setup
A successful Pinterest effort requires more than just aesthetic images. It requires a deep understanding of the platform's keyword and category structure, as well as a technically flawless data foundation. We optimise your product feeds for Pinterest and set up dynamic pins, so your prices, stock status and product specifications are always updated automatically and presented perfectly to users planning their next purchase.
Our four focus areas within Pinterest Ads
Since Pinterest functions as a search engine, we build your campaigns based on in-depth keyword analyses. We ensure that your pins are optimised with the right descriptions, tags and metadata, so they appear in the search results and categories your target audience explores.
We integrate your webshop's product feed directly with Pinterest, transforming your product range into clickable Product Pins. This makes it possible to run automated Shopping Ads and dynamic retargeting, where users are presented with precisely the products they have previously shown interest in or saved to their boards.
We advise on the visual expression that works best on Pinterest. We test different formats, including standard pins, carousel ads and video pins, and ensure that the creative material balances your branding with a natural and inspiring integration into the user's personal feed.
We set up and validate your Pinterest Tag and pair it with server-side measurements to ensure accurate tracking of conversions and behaviour. Since the customer journey on Pinterest is often longer, we help you analyse attribution correctly so you can see the channel's real contribution to your overall revenue.
Do you want to reach your customers before your competitors do?
Place your products where your target audience is actively seeking inspiration for their next purchase, and build a stable source of relevant webshop traffic.
Let's have a no-obligation conversation about your product range and how we can put it to work on Pinterest.
