What is Ahrefs?
Ahrefs is an all-in-one SEO tool and is the most widely used in the world and in Denmark. Ahrefs includes features such as: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer and more, meaning Ahrefs can be used for multiple aspects of your SEO work.
Ahrefs also has its own bot and index, which by far is the largest commercial bot after the search engines.
In addition, Ahrefs has a blog: Ahrefs blog, which is widely read within the SEO industry and known for its practical and easily digestible guides and posts.
What is Ahrefs used for?
Ahrefs is used for multiple aspects of SEO work. It can also be used for PPC, though its features in that area are limited to a minimum.
Ahrefs' various features can, among other things, be used in connection with the following SEO efforts:
- Site Explorer: In-depth link analysis, competitor analysis, traffic and ranking data, Paid search efforts, and more.
- Keywords Explorer: Keyword analysis, Content marketing, data on keywords, keyword competition intensity
- Site Audit: In-depth website analysis, Technical SEO, health check
- Rank Tracker: Ranking tracking, following progress in SEO work
- Content Explorer: Market analysis, Content marketing, brand mentions
It also offers other relevant tools that can strengthen your SEO work. Below is a short introductory video on how Ahrefs can contribute to your keyword analysis:
If you want to learn more about other SEO tool options, see our list of the best SEO tools on the market.
What does Ahrefs cost?
Ahrefs has 4 different pricing plans, of which the cheapest costs $99/700 DKK per month and the most expensive costs $999/7,000 DKK per month and is suited to digital agencies.
The cheapest solution, Lite at $99/700 DKK, will however be sufficient for the vast majority of businesses.
What do Ahrefs metrics mean?
Ahrefs uses a range of different metrics to understand, use and compare various data.
Here is what the most important Ahrefs metrics mean:
- Domain Rating (DR): Ahrefs' score from 0–100 of the strength of a website's link profile.
- URL Rating (UR): Ahrefs' score from 0–100 of the strength of a URL's link profile.
- Ahrefs Rank (AR): Ahrefs' assessment of a website's ranking measured by the strength of its link profile, when all websites in the world are combined.
- Keyword Difficulty (KD): Ahrefs' assessment of the difficulty of ranking for a given keyword (in terms of link profile) from 0–100.
- Organic Keywords: Ahrefs' estimate of the number of keywords for which a given website ranks in the top 100.
- Keyword Search Volume: Ahrefs' estimate of the number of monthly searches for a given keyword.
- Organic Traffic: Ahrefs' assessment of how much traffic a given site receives, either summarised or broken down by individual pages and/or keywords.
- Traffic Value: Ahrefs' assessment of what this traffic would cost if it had to be paid for through Google Ads (PPC).
Please note that all of these metrics are Ahrefs' own assessments as a third-party tool, and therefore may not always be accurate and/or align with the search engines' own assessments.
You can read more about the various Ahrefs metrics here.
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