What is Google Tag Manager?
Google Tag Manager is a free tool from Google that makes it possible to manage and deploy tags (code snippets) on your website without having to change the code itself each time. It acts as a central hub for managing various scripts and tags, such as those from Google Analytics, Google Ads, Facebook, and many other services. Today, Google Tag Manager is a necessity for most websites and online shops, as it streamlines the tag management process.
How does Google Tag Manager work?
Google Tag Manager works by requiring you to insert only one script, called the GTM script, on your website. You can then add and manage various tags through GTM's interface. This makes it easier to keep track of your tags and updates without involving a developer for every change.
Google Tag Manager consists of three main components:
- Tags: Code snippets added to the website to collect data or perform specific functions.
- Triggers: Define when and where a tag should fire. This could be, for example, on page views, link clicks, or form submissions.
- Variables: Used to collect and store information needed for tag firing and configuration.
Benefits of Google Tag Manager
- Ease of use: Enables marketers to implement and change tags without technical knowledge.
- Centralisation: Gathers all tags in one place, providing a better overview of what has been implemented.
- Faster implementation: Makes it easier to add or change tags quickly, which can improve your website's performance and tracking capabilities.
Ready to optimise your website's tag management?
Contact us at 30 12 42 72 and we'll help you implement Google Tag Manager effectively!
