What is an internal link?
An internal link is a hyperlink that links from one page on your website to another page on your website. For example, from a landing page to another landing page, or from a landing page to an image or document. The difference between an external link and an internal link is that the link points to a page on your own domain rather than someone else's domain (linking out from your site). This is also referred to as internal link building.
Why work with internal links?
Internal links connect your domain and your pages, helping both users and — not least — Google understand the structure and your website in general.
Internal links can be used as part of your SEO efforts to create a form of hierarchy and distribute link value between individual pages, thereby achieving better rankings. This is why internal links are a relatively effective and significant part of working with SEO.
What is an example of an internal link?
One example might be that you have many external links pointing to a valuable resource on your website. By creating internal links from this page to money sites on your website (pages with high value, typically because this is where your visitors convert), you pass value to that page. This can help the page rank in search engines.
Ready to start working with internal links?
Internal links can be an overwhelming process to get started with. Where should you build links, to what, and why?
At the same time, internal link building (building internal links from one page to another on your domain) can be an extremely effective way to achieve better rankings for important keywords.
Are you ready to optimise your website with internal links for better SEO? Fill in the form below, or call us on 30 12 42 72 for a no-obligation chat about how we can help you improve your internal link structure.
