What is PPC?
PPC stands for Pay Per Click and refers to a payment model used in paid advertising: payment per click.
PPC (Pay Per Click) is often associated with search engine advertising (including Google Ads and Bing), where businesses pay for their traffic per click — i.e. PPC. You will also find the PPC payment model in other places, such as advertising on YouTube, affiliate marketing, and more.
How does PPC Marketing work in practice?
PPC Marketing works by having a business create ads on a given platform (e.g. search engines) with the aim of driving traffic to their website. When people (potential customers) click on the ad, you as a business pay X amount per click.
Alternative models for describing the cost of paid advertising include, for example, CPM, CPA, CPS, and others.
What does PPC cost?
The cost of PPC depends on the platform and industry. In general, the price of PPC is determined by supply and demand — including the industry you wish to advertise in and the platform you are using.
The cost per click is therefore not fixed and can vary from time to time and from situation to situation. Put simply: the more competitors offering the same as you, and the higher the price of the product, the more valuable the traffic (and the click) — and consequently the higher the cost per click.
In addition, the price of PPC — across platforms and industries — is generally rising and becoming increasingly expensive. However, PPC remains a highly effective payment model in the industry and can deliver a solid ROI when done correctly.
What can PPC Marketing do for your business?
PPC Marketing can drive traffic to your website, which will ultimately result in an increase in your revenue.
Whether PPC Marketing is profitable and delivers an attractive ROI depends greatly on your conversion rate and CLV.
Another advantage of PPC is that it works immediately, meaning you will see visitors on your website from day one. This is in contrast to SEO, for example, which is an ongoing process and can take longer to show results. The key difference, however, is that with SEO you do not pay for the traffic you receive. It is therefore often a good idea from a business perspective to combine the two marketing channels and work with both PPC and SEO to achieve maximum results.
Are you ready to optimise your online presence with PPC advertising? Fill in the form below, or call us on 30 12 42 72 for a no-obligation chat about how PPC can help you drive traffic and increase your revenue.
