What is Pull Marketing?
Pull marketing is when a company attempts to attract its potential customers and clients to itself. This is done, among other things, by making the company available where potential customers are looking for you, and by ensuring that your company, product, service, content or similar is valuable enough that your target audience and customers will come to you on their own. Pull marketing is therefore the opposite of push marketing, where the goal is to create or influence a need in the recipient, who has not "asked" for the advertisement.
Below you will find some examples of pull marketing.
Examples of Pull Marketing:
- Content Marketing: Valuable, relevant content that draws your customers to you.
- Search Engine Optimisation: Being present in the organic search results where your target audience searches for your products, services, etc.
- Search Engine Advertising: Being present through paid ads where your potential customers are looking for your service/product.
- Word of Mouth Marketing: When your customers hear about you through, e.g., friends, networks or family and therefore choose to contact you.
What is a Pull Marketing Strategy?
A pull marketing strategy is a plan for how you will achieve the goal of attracting customers to you. This includes which channels they should come from, what will attract them, and how they should subsequently be converted into customers.
This could, for example, involve content marketing, lead magnets, SEO, Google Ads, PR or similar.
Pull Marketing: Benefits and Drawbacks
There are various benefits and drawbacks to pull marketing. We have listed them below so you can easily get an overview of pull marketing and whether it is the right approach for your business:
Pull Marketing: Benefits
- You do not pay directly for the acquisition of new customers.
- It is easier to acquire new customers.
- The snowball effect. One new customer and a great experience attracts more new customers.
Pull Marketing: Drawbacks
- It can take time and does not work overnight.
- It can be difficult/complicated to directly measure the effect.
You can also read more about the difference between push marketing and pull marketing here.
Would you like a no-obligation conversation about your pull marketing strategy and general marketing initiatives? Call us on 30 12 42 72 below, and we will call you back!
