On our minds

Although we did not produce the raw material for the videos ourselves, this case is a textbook example of what a strategic video setup can do for brand building. The core of the strategy was the development of a dedicated Reels track on the ad account. By transforming and structuring the brand's creatives into an engaging, vertical format, we met consumers at eye level. This has given SCO Cykler a significantly stronger market position ahead of the vital season.