What is outbound marketing?
Outbound marketing is all marketing where a company pushes its message out to a target audience that has not directly asked for it. This can be through traditional marketing such as advertisements, but also outbound sales, ads on social media, and more.
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Outbound marketing closely relates to the concept of Push Marketing.
Outbound marketing is thus the opposite of inbound marketing, where you attract your target audience to you. Below you will find some typical examples of outbound marketing:
Outbound marketing examples:
- Traditional marketing: Marketing your message through relevant traditional media such as newspapers, dailies, TV, on buses, taxis, etc.
- SoMe marketing: Advertising to your target audience on relevant social media such as Facebook, Instagram, LinkedIn, YouTube, Snapchat, etc.
- Display Advertising: Messages on banner ads on relevant websites.
- Cold canvassing: Direct contact, e.g. by phone or email, to relevant customers.
Outbound marketing advantages and disadvantages
There are both advantages and disadvantages to using outbound marketing compared to, for example, inbound marketing.
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Read our post where we compare inbound and outbound marketing here.
Below you will find some of the primary advantages and disadvantages of outbound marketing:
Outbound marketing: Advantages
- It is effective and works more or less from one day to the next.
- Easy to measure the effect
Outbound marketing: Disadvantages
- Recipients are rarely as "ready to buy" as with inbound marketing.
- A great deal of wasted time
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