On our minds

Rather than letting the new video production replace the well-performing formats (stills), we chose a synergistic approach. The video effort was built directly on top of the existing mix as a strategic supplement. By merging the live format, the graphic ad design, and the Meta Ads execution, we broadened the creative mix and made it far more relevant to demand. The effect across the entire conversion funnel was significant. When we evaluate the period (1 May – 30 June 2025) against the same period last year (YoY), it is clear that the collaboration between the creative team and the performance department has moved the bottom line considerably. The effort has delivered tremendous growth from initial awareness to the final sale.